Reminders for Microsoft Teams

Our app, Kippa, Reminders for Microsoft Teams, is now 4 months old. The story of his birth is related in this series of posts.

Early in the process of building our app for Microsoft Teams, in the beginning of the pandemic lockdown, we decided to pay our experiences working  in Canada’s tech industry forward. We designed and wrote a course on how to launch a Startup.

The first post in this series introduced the course, Take Control: Seven Steps to Independence©. You can download it here for free, no registration required.

Post #2 in the series, demonstrated how we applied the course’s theory to produce Klippas Technologies inc’s, Kippa – the Microsoft Teams’s Personal Assistant. That post covered the idea behind Kippa, our reminder app for Microsoft Teams: how we thought of the idea, and then validated it against the competition and its market.

Using the theory covered in the course’s Step 2, Validate, we concluded that post by asking six questions to validate the idea. We answered those questions briefly in the same post. And then, in Post #3 in this series, we followed that with the way in which we arrived at  the results in Exercises 4, 5 and 6 of the course. We ended that post promising to continue in the next one with Exercise 7 and 8. Post #4 in the series used those exercises, to show how we constructed the business plan for Kippa – Reminders for Microsoft Teams.

The theory behind designing a solution’s components, functions and artifacts was covered in Post #5 in the series. That post showed you the process we used to design Klippas Technologies inc’s Kippa, your Microsoft Teams Personal Assistant.

Post #6 continued the story by exploring more of how we applied the Take Control course to the design of Kippa’s artifacts. An artifact, according to Webster’s Dictionary, is: any object made by human beings, especially with a view to subsequent use. In this case, the parts of our solution we designed and built in Kippa, our Reminder app for Microsoft Teams. We showed you one of his artifacts, as an example, this cartoon:

Kippa: Microsoft Team Reminder App.

Kippa: Reminders for Microsoft Teams

In this post, the 7th in the series, we’re going to reveal some of our marketing process and strategy. Why only some? Well, we do have some competition out there: there is a reminders for Microsoft Teams app already available. It’s an exact copy of /Remind from Slack, which I guess is a compliment to Slack, while at the same time a rip off, but then that’s the way some people do business. It’s not our way!!

No, Kippa approaches reminders for Microsoft Teams in a unique, and in our opinion, far superior way to the approach Slack used, and thus ditto for the copycats who aped Slack’s same poor UX decisions.

So, Going To Market, or GTM, as they call it in marketing parlance: we’ll  begin with what marketing is before we delve into how we’re going about it. According to Dr. Philip Kotler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

The course spent some time explaining the difference between Inbound and Outbound marketing and rest assured, our marketing strategy for Kippa – Reminders for Microsoft Teams, uses both.

So, we are busy working on our Search Engine Optimization – in fact this post serves two purposes: (1) to educate those of you who want to learn how to apply our Take Control course to your own company, and (2), to raise our Page Rank on a Search Engine Results Page by using our keyword phrase, Reminders for Microsoft Teams, as much as possible.

We delved into Analytics and Digital Footprints in the course, and provided students with 14 PDFs in all, each one dedicated to a specific element of the marketing process: Social Media, Blogging, email campaigns, and so on.

We looked at Buying Cycles and used this diagram to help students understand the process more clearly:

Buying Cycle for a Reminder App for Microsoft Teams

Kippa – Reminders for Microsoft Teams Buyer’s Cycle

We also covered in the course, the way one goes about finding the right keyword phrases to use for the SEO strategy. We used this screenshot in the course, to reveal what the Google Keyword Planner tool showed us regarding the phrase SEO – well!, we’re not going to show anyone else our own keyword research are we? No, the results for our phrases of Reminders for Microsoft Teams and KTi’s Microsoft Teams Personal Assistant remain a trade secret.

Kippa: Microsoft Team Reminder App.

SERP similr to one for Kippa: Microsoft Team Reminder App

We’ll leave you there for now – please check back next week for more on the marketing of Kippa – Reminders for Microsoft Teams.

Photo by David Clode on Unsplash